Prepared for the Central City Millworks team by Eric Berg, crush · Download the PDF
Proposal 603 · 1 November 202601 Where we started
What we built it around.
- 01
building in the New Orleans style
From your Who We Are page. Option 1 makes the page one of your cabinet panels.
- 02
Southerners love their shutters
From your Our Work page. Option 2 sets the words between your shutters and doors.
- 03
Every inch of the heart pine requires 30 years to grow.
From your flooring page. Option 3 puts your floor in morning sun.
Proposal 603 · 1 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new site for Central City Millworks: the homepage, galleries of your cabinetry, doors, shutters and heart pine floors, your shop and an enquiry form, built out from the top you've just seen. Live on your domain within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your past clients and trade contacts, so the people who already know your work hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant that answers your shop line while you're at the saw, so new enquiries still get an answer, and every call becomes a short written record.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 8 November 2026
- Bonus$180
Launch email setup
We set up the launch email and line it up for your past clients and trade contacts, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 603 · 1 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as an administrator on your Squarespace site. Nothing on your live site changes until you say.
- Days 1 to 7
We finish the site
We build the new design into your Squarespace site. You preview every page before it goes live.
- Launch
It goes live
The new design goes live on your site, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- Your site and domain, in your own Squarespace account and your name.
- You keep editing your pages, products and posts in Squarespace, just like now.
- No commitment on anything monthly. Cancel anytime; the design stays yours.
Proposal 603 · 1 November 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
Nothing moves. You stay on Squarespace, at the same addresses, with the same pages and business details, so everything Google already knows keeps working. The new design is fast and built for phones first, which Google rewards. We don’t promise rankings.
- 02
Is it secure?
Yes. Your site stays on Squarespace, which looks after the hosting, security updates and checkout. The new design is tested on a preview of your real site before anything goes live.
- 03
Who owns it?
You do. The site and the domain stay in your Squarespace account, in your name. Nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
Proposal 603 · 1 November 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 1 December 2026.
Your pick01The New Orleans styleSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co